Eye on America show to feature Tech Hero

Eye on America show to feature Tech Hero Eye on America show to feature Tech Hero

FOR IMMEDIATE RELEASE
Contact: Public Relations
Eye on America
(800) 597-1186

Eye on America show to feature Tech Hero
December 18, 2007, Deerfield Beach, FL

The producers of Eye on America are pleased to announce that Tech Hero will be featured in an upcoming episode as part of the show's series, Unique Franchise Concepts for the 21st Century.

The concept of Master Franchising has existed for some time and is used by many recognizable brands, but relatively few people know of its advantages and even fewer are offered an opportunity to participate.

A Master Franchisee purchases the exclusive expansion rights of a territory (ranging from a small portion of a township to an entire state) from a Franchisor. The Master Franchisee is responsible for helping to promote and oversee the implementation of the franchised brand within this territory and in reward, receives a portion of all franchise fees and royalties collected within the territory.

Eye on America will highlight reasons for becoming a Master Franchisee and provide territorial investors with considerations to take into account when selecting an up-and-coming franchisee system. "The popularity of using area representatives or master franchisees has steadily grown within franchising over the years because of the development success Franchisor's gain from this process," says Drew Paras, CEO of www.MasterFranchising.com.

Franchises like Curves, Mrs. Fields Cookies, Century 21 Realty, Mailboxes, Etc. and Quiznos Subs used territorial rights to help grow their brand. Few people have heard of the Master Franchising concept because the master rights are scarce because of the limited number of territorial areas available versus the number of franchised units in the area.

In addition, Master Franchising rights usually sell quickly and the buyer of the Mater Franchise must have confidence in the success of the brand. "Most small entrepreneurial type investors lack the courage to get in early, but if they had, they'd likely be very wealthy today," says Paras. "Statistically, franchising is a much safer investment than traditional business ownership, and master franchising offers an even greater level of protection."

With more than 2,000 active franchised brands in the US and new concepts continuously entering the marketplace, Master Franchising can prove lucrative and professionally rewarding for the Franchisee.

If you would like more information about Tech Hero, please visit their website at www.techhero.com